By Joy Atuzie . 26 Oct 2022 , In Business transformation

Social media is a powerful tool for businesses and has proven its worth over the years. It can help your company attract new customers and develop relationships with existing ones, but it can also be an obstacle to growth if you don’t know how to use it properly.

Social media marketing has become one of the most critical marketing strategies for businesses looking to grow their digital presence and increase sales; however, this strategy also carries some risks.

Digital transformation goes hand in hand with social media because most of the tools, software, apps, etc., used for social media stem from the various digital transformations that have emerged over the years.

So, in this article, we will discuss how to leverage social media for digital transformation.

Using Social Media to Facilitate Digital Transformation

Digital transformation is a process of change, progress, and newness. It is not a one-off event and requires a long-term commitment from your organization.

A true digital transformation that will last well beyond the initial stages requires an ongoing commitment to change in culture and mindset, investment in people, technology, and processes, and thoughtful strategy development.

The world is changing and has become a digital space where people do everything digitally. Even though people still do things manually, there is a digital means/counterpart for almost everything.

Social media is your most valuable digital asset. It is a great way to engage with customers, build trust and credibility, and increase brand awareness and community engagement.

If your company is not using social media as a tool for digital transformation. In that case, it is time to start thinking about how you can leverage this powerful channel to improve your bottom line.

Social media is the most significant investment for any business because it can help you reach your customers and employees differently from traditional marketing.

When done right, social media can be a powerful tool for digital transformation. To leverage social media for digital transformation, it is essential to know the New Digital Ecosystem.

The New Digital Ecosystem (NDEC) refers to the convergence of new technologies and practices that have emerged over the past decade, such as;

  • Mobile apps
  • Virtual reality (VR)
  • Artificial intelligence (AI)
  • Machine learning (ML)

Social media is an excellent tool for communication, but it can also be used to share information. To effectively use social media for digital transformation, you need to understand the risks and security concerns associated with this medium.

Social media is an excellent way to communicate with employees, customers, and suppliers. The best thing about social media is that it allows people from all around the world to interact directly with one another through text messaging or video conferencing.

This makes sharing information more manageable than ever before, but you still need to keep some things in mind when choosing who gets access and what kind. Beware of fake news. A lot of fake news flies on social media very fast.

So, it pays to understand the nitty-gritty of what it entails to dive into the internet community. This is important because the speed and quick access that comes with social media work for both the good and wrong when it comes to brands and businesses.

How To Leverage Social Media For Digital Transformation

How To Leverage Social Media For Digital Transformation

1. Social Media Marketing

Social media marketing is a great way to reach customers, all thanks to digital transformation. You can use social media marketing as a supplement, but don’t replace traditional marketing tactics. It is essential to note that social media marketing is not a quick fix.

Social media marketing isn’t the answer to everything. It’s not a magic bullet that will solve all your digital business problems overnight, and it’s not something you should try when you are already struggling with other issues in your business, like customer service.

With social media marketing, you cover bases such as brand awareness, business growth, garnering information, getting a review from clients and potential clients, etc. With the world being a digital space, reviews are critical because they can make or break your brand and business.

There aren’t one-size fits all solutions here either. It would help if you tailored it based on what works best for your specific brand and target audience. One of the good things about digital transformation is that change is constant, and the fear of trying something new is eradicated.

Hence, with social media, you can be controversial and different, study trends to know what sells, observe your competitors, understand their strengths and weakness, and then use the information you have garnered to grow your brand regarding social media marketing.

Leveraging social media to transform a business digitally can be difficult, but it also has the most growth potential. This is because there are many benefits of using social media to transform a business, including:

  • Productivity
  • Speed
  • Customer Engagement
  • Growth, etc.

2. Building Brand Awareness And Loyalty With Customers

Nowadays, you can achieve and do many things quickly and easily with the internet. Gone are the days when you have to effect change in your business and environment manually.

With the advent of social media and the presence of digital transformation, you can build brand awareness and loyalty with customers. You are bound to get customers when you establish yourself in a consistent and trustworthy way.

3. Improving Sales And Conversion Rates Through Targeted Advertising Campaigns On Platforms Like Facebook, Twitter, And Instagram

Some people think of social media as just a space where they can chat and communicate with friends, but it goes deeper. The operative word here is communication. You can make sales and render services when there is a free flow of communication between both parties.

You are bound to improve sales and increase conversion rate when you use advertising campaigns via social media platforms like Twitter, Instagram, Facebook, and the like. This way, you are leveraging social media already for digital transformation because people will have to go online to view your products and services.

90% of people today have access to the internet and make use of smartphones. Half of the job is done for you; the rest is for you to jump on the advantages and tools social media renders and promote yourself or your business. Nowadays, we have brand influencers on social media.

These people have conformed to digital transformation changes and are leveraging social media to make sales and create awareness for brands and businesses.

4. Providing Up-To-Date Information About Company Products Or Services That Are Important To Customers

The internet has made it easy for people to get the latest information on any and everything today. As long as you have crossed the first hurdle of putting your content/product on social media, the next is to update it constantly.

You can use various digital tools to get the latest information and be informed about new updates for your content/product. This is another way to leverage social media for digital transformation.



Social media is the most valuable part of your digital transformation. The goal is to make sure that you use it effectively and efficiently. To do this, you need to understand how social media can help your business grow and be more successful.

If you are ready to leverage social media for digital transformation, why not take note of the pointers listed above and watch your brand grow?



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